© Cathi Trevor | cathietrevor@gmail.com | Cape Town, South Africa

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January 10, 2020

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FAITHFUL TO NATURE launch plastic-free organic and natural own-brand:

October 11, 2019

 

If living as healthy as possible for you and the environment is your way of life, then Faithful to Nature would already be your number one online choice for buying organic and natural Products; and now they have just launched 100% plastic-free organic and natural own brand....

 

Transparency labelling and ethnicity  is Faithful to Nature core priority and advising how to live a more sustainable and eco friendly existence. They currently have over 8000 products available that have been thoroughly scrutinised before being put online. Faithful to Nature has been championing the pureness of nature’s bounty for nearly thirteen years, providing South African families with natural and eco-friendly alternatives to all the daily-use products they may need. 

Robyn Smith, founder of Faithful to Nature

 

Robyn Smith, founder of Faithful to Nature says about her inspiration for conceptualising the brand. 'I have been in a prime seat to watch consumer trends in the wellness and ethical retail industry for the past 13 years and in gathering these insights, it became very clear that the market was ready for affordable products that were produced and packaged with as very little waste as possible.' The core focus for Faithful to Nature’s own-branded ranges is to provide an accessible collection of products that do absolutely no harm and are 100% plastic free. Robyn goes on to explain, 'whether we are launching products for the pantry or the bathroom, fans of this iconic and much-loved brand can be sure that they are receiving true sustainable quality at the right price,' she adds.  

 

 

 

Nature Knows Best

Faithful to Nature’s own brand means honest and ethical products that lead the global plastic-free and sustainability movements.

 

 

 100% biodegradable toothbrushes

 

With their strict ingredients policy and unwavering care, Faithful To Nature ensures every single product, meticulously meets a golden eco-standard. For instance, 'Faithful To Nature’s pantry range of dried fruits, nuts, seeds, grains and pulses is packed in bags made from plant cellulose, certified by TÜV Austria to be 100% home compostable and marine biodegradable,” explains Katrien Grobler, CEO of Faithful to Nature. 'It might look like plastic but it is not', adds Katrien. 'You could literally throw it in your compost heap and it will be gone within a month!'  the boxes are printed with soya based inks and are made from bleach-free kraft certified by the Forest Stewardship Council (FSC).

 

 delish organic and natural soaps 

 

 

These kinds of careful and thoroughly considered elements that translate to world-class products make for deeply encouraging, positive news stories within the South African retail sector. They also equate to the leading role Faith To Nature’s own brand is taking within the global organic product market.

'South African consumers have been behind the rest of the world - particularly Europe - when it comes to mindset in relation to sustainability,' reports Katrien. 'So, it’s very encouraging to see how quickly locals are becoming passionate about saving our planet - like only South African’s can!'

The packaging inside looks like plastic, but it is 100% plant based  cellulose which you can add to your soil as it is biodegradable 

 

 

 She believes that as consumer education and awareness grows, so too will the competitive nature of this market, as companies and brands try to answer consumer needs.  'In 2018,     30 % of consumers were willing to pay a premium for waste-free products,' she says. 'Unfortunately, the reality is that many brands and products aren’t as waste-free as they claim -  it’s a phenomenon called greenwashing, and, greenwashing is a real problem,' Katrien goes on to say. 'Consumers pay a premium as they are trying to support sustainability and the planet, but aren’t educated on the high-level details. This simply means by their good intentions, they believe brands who aren’t 100 % percent authentic in their efforts,' she says.

 

100% biodegradable Konjac sponge (cleans your face so amazingly BTW!)

 

Faithful to Nature’s backbone is true integrity; 'we guarantee NO greenwashing whatsoever!' assures Katrien. 'On our own brand collection, we are religious in ensuring  transparency and honesty in how we provide truly waste-free, sustainable products.

 

 

 Take Faithful To Nature’s Konjac Sponges for example; they’re made using 100 percent plant-based fibres, and are completely biodegradable,' explains Katrien. And they are also so kind to the environment. Why? 'A year's worth of discarded sponges from one household could take up landfill space for upwards of 52,000 years,' says Katrien, who adds that oil-based sponges can't be recycled. It’s for this very reason that Faithful to Nature is so thrilled to be able to bring consumers the Konjac (AKA Amorphophallus Konjac) alternative. 'Konjac has been used in Traditional Chinese Medicine for more than 2000 years,' Katrien goes on to say, and it’s most common use is to help soothe skin condition symptoms.

 

 Bamboo straws

 

Other world-leading products in the Faithful To Nature Own Brand collection include:

 

1. PANTRY ESSENTIALS:

Faithful To Nature’s plant-based pantry essentials are all-natural food items and ideal as part of a healthy, balanced diet. Think breakfast, lunch and supper - as well as all snacks in between - the range is fully comprehensive! Faithful To Nature has sourced the finest gluten-free oats, GMO-free popcorn, whole-wheat couscous, sulphite-free dried fruits and raw nuts. All of these pantry necessities are free from artificial additives like flavouring, colouring and preservatives to keep you and your family as healthy as possible.

 

2. CERTIFIED ORGANIC FOODS

Faithful To Nature’s certified organic foods are held to the highest EU standards by CERES. They’re grown on farms that cultivate and harvest with consumers health as their top priority. Using strictly non-GMO seed, zero chemical fertilisers, herbicides or pesticides, foods are grown as responsibly as possible. All of these exacting requirements ensure that the final product – delicious food for you to enjoy - is truly Faithful To Nature.

 

3. SUPERFOODS

Faithful To Nature’s superfoods is a special selection of the world’s most nutritionally dense, natural foods with unique benefits. Packed with plant-based protein, complex carbohydrates, heart-healthy fats, vitamins and minerals, these superfoods are here to supercharge your body in a truly holistic way. From African botanicals like baobab to remarkable Peruvian maca, the Faithful To Nature superfoods selection has something for every health-conscious foodie.

 

4. BODYCARE

Faithful To Nature’s all-natural body care collection includes essentials you need to show artificial and eco-toxic products the door! Most bathrooms are packed with plastic destined to litter the planet for Centuries. Faithful To Nature with its all-natural soaps, moisturising organic shea butter and bamboo toothbrushes made from 100% sustainable materials - yes, even the bristles – is the solution to the scourge of harmful plastic waste.

 

5. PERSONAL CARE

Make mundane purchases like toilet paper a grudge-buy no longer. With Faithful To Nature’s Sweet Sheets, know you’re doing your bit to save the plant – and supporting local business too! Sweet Sheets is totally sustainable toilet tissue and roller towel, says Katrien and is made from “the fibrous material that remains after the raw sugar has been extracted from sugar cane.” It’s proudly South African as it’s sourced from local suppliers in KwaZulu Natal. Also, it’s elemental chlorine-free and the inner roll is 100 percent recycled.

 

*content supplied by Bush Telegraph Publicity

 

It was glorious in the shade of the trees eating yummy food

Some of us beauty editors at the Faithful to Nature launch held in Mount Nelson Gardens

 

I hope that makes for an interesting read - I thought in my little way I was doing enough, but there is so much more we can do to live a more sustainable way of life - let me know  if you have any tips to share?

 

 

Follow:

Faithful to Nature website

Instagram

Facebook

 

 

 

Take care and happy Friday!!

 

 

Cath

 

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